From the Northeast to the Midwest to the Rockies, American winters are hard on the surfaces we walk and drive on every day. Every year, homeowners and business owners scatter rock salt, then pay for it in spring: cracked concrete, brown lawn edges, rusty railings and dogs licking sore paws.

There is a better option. Citywide Direct's Magnesium Chloride Blend Snow & Ice Melt melts ice faster than rock salt, keeps working down to -13°F, and is far gentler on the things you care about. Here's why it deserves a spot in your garage or supply room before the first storm hits.

The Hidden Cost of Cheap Rock Salt

Rock salt (sodium chloride) is cheap per bag, but it is rarely cheap in the long run. It's the go-to choice mostly out of habit, and its downsides add up:

• It damages concrete. Salt speeds up freeze-thaw cycles that lead to pitting, flaking and spalling on driveways, sidewalks and steps. Replacing a driveway costs thousands.
• It kills grass and plants. Salt runoff builds up in soil and leaves dead, brown strips along walkways and curbs.
• It hurts pets. Sharp crystals and salty residue irritate paws, and dogs often lick it off afterward.
• It corrodes metal. Railings, car undercarriages, gutters and equipment all rust faster.
• It slows down in deep cold. Once temperatures fall well below freezing, rock salt loses much of its punch, right when you need it most.

If you've been refilling the salt spreader every storm and repairing the damage every spring, it's time for an upgrade.

What Makes Magnesium Chloride Blend Different

The secret is its hygroscopic formula. Magnesium chloride pulls moisture from the air and generates heat on contact, so it starts melting ice and frost almost instantly instead of waiting for the sun or traffic to help.

Key features at a glance:

• Instantly melts ice, frost and snow
• Works faster than rock salt
• Contains no rock salt
• Environmentally friendly
• Safer for all surfaces when used as directed
• Effective in some of the harshest winter conditions in the country

Whether you're dealing with a Minnesota deep freeze or an icy morning in New Jersey, it keeps working when temperatures drop.

Built for Homes, Businesses and Municipalities

• Homeowners: Keep driveways, front steps, patios and walkways safe for family, guests and the dog, without wrecking your concrete or landscaping.
• Businesses and retail stores: Protect customers and employees from slip-and-fall accidents at entrances and in parking lots.
• Property managers and HOAs: Treat sidewalks, lots and shared walkways across multiple properties with fewer reapplications.
• Schools, churches and facilities: A safer choice for high-traffic areas where kids and pets walk.
• Contractors and municipalities: Full pallet quantities for large-scale snow and ice programs.

How to Apply It

1. Get ahead of the storm. Apply at the beginning of a snowfall if possible. This stops ice from bonding to the surface and makes shoveling much easier.
2. Spread evenly over the area you want to treat. A hand or push spreader gives the most even coverage.
3. After snow builds up, apply 1 to 5 pounds per 250 square feet, depending on how thick the snow and ice are.

A little goes a long way. A 25 lb box treats a typical residential driveway and walkway multiple times.

Sizes, Pricing and Free Shipping

Every order ships free anywhere in the continental US, and most orders ship within 24 hours. Not happy? Citywide Direct offers hassle-free, no-questions-asked returns.

Buying for a business or city? Call 1-888-839-5861 for custom wholesale and pallet quotes.

Frequently Asked Questions

Is magnesium chloride ice melt safe for pets? It is safer for pets than rock salt when used as directed. It's gentler on paws, but it's still smart to wipe your pet's feet after walks.

Will it damage my concrete? Magnesium Chloride Blend is formulated to reduce freezing damage to concrete and is safer for all surfaces when used as directed.

How cold does it work? It stays effective down to -13°F.

Is it better than rock salt? It melts faster, goes further per application, and is less harmful to concrete, plants, pets and metal.

How much do I need? 1 to 5 pounds per 250 square feet, depending on snow and ice thickness.

Don't Wait for the First Storm

Every winter, ice melt sells out fast once the forecast turns. Stock up now and be ready when the first freeze hits.

Order Magnesium Chloride Blend Ice Melt with free shipping →

Questions or bulk orders? Call 1-888-839-5861 or email info@cw247.com.